Posters provide a logical and effective way of targeting a particular group of audience. When executed correctly, posters prove to be the perfect marketing strategy, alerting people and providing just the required amount of information.
Being able to design a poster is a skill that will be useful to you in any field of work. Here is your guide to making the perfect poster.
- Do your research.
The first step is to know your product inside out. Answer these questions:
- What are you trying to sell or display via the poster?
- What is your Target Group?
- Do you understand the emotion behind your product or cause?
- What is the most important piece of information in your poster? Where will the focus be/ Is it the title, the date or a slogan?
Knowing these details will help you be precise, hence making the poster more effective.
Note down all the text that needs to go on the poster. Segregate the text depending on what role it plays on the poster and where it needs to be placed. Ensure that the text is minimal. It’s a poster, not a documentary. Only the required details go on the poster along with your contact details. Avoid using jargons.
- Choosing a colour scheme.
After step 1, you should know the emotion behind your poster. Pick a colour scheme that brings out the emotion and complements the text. Amp up the contrast to make the poster more effective. The background and text colour should be decided now.
Here is your perfect guide to colour schemes: http://coschedule.com/blog/color-psychology-marketing/
- Choosing the image.
If you want an image as your background, pick one that is not congested and crammed-up with an overload of colour. You need a picture that will accommodate the text that needs to be put over it. Same goes for the background image and design.
- Placing the Text.
Pick a few different types of fonts that go together as well as with the theme of the poster. The font should be clear and all letters in the font should be easy to read. Choose a bold font for the focus of your poster. The headline and the subtext should have different fonts.
Here are a few sites that will help you find the perfect font:
After picking the font, it’s time to decide where to place it. Analyse the background of your poster and find an area that is clutter free. The title should be big and should pop out. The subtext should be smaller in size. Place the text in a position that will put emphasis on it. At the same time, the text should not dominate the poster.
- Add contact information
People need to be able to contact you for further details, so do not forget to put your contact information.
- Easy to read.
Ensure that your poster is easy to read from a distance. All the colours and the fonts must go together to create a pleasing poster.
- Take time off.
Save the poster and leave it for a day or at least for a few hours. Go back to it and look at it from a fresh perspective. You will find out minute details that you missed out while you were making the poster.
Making a poster is not as hard as it seems. Once you get the hang of it, you can have fun with different designs. One common website that eases the process is Canva. Just remember the above steps and you will be good to go!