B2B Content Marketing


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Sales become relatively easy if you build a certain level of trust. A superior content on the internet will help you accomplish this goal. A good content will convert a potential customer into a lead.

Due to the internet, the customers are armed with more knowledge and better experience. This enables the customers to make better and more informed decisions. We see a large number of companies engaging in content marketing, because of this shift.

Why is content marketing important? 57% of a typical purchase decision is made before the customer already talks to the supplier. This is because a lot of information like the specifications, design, and price of the product is already provided to the customer by the internet and your competitors.

Here is a case study of B2B content marketing of Accleya Kale Ltd. With a global audience of just about 32,000, we were able to tap 15% of them organically. This feat was achieved by posting good and quality content and targeting like-minded persons to get better leads. 

Percentage of B2B leads on social media

  1. Linkedin- 80.33%
  2. Twitter- 12.73%
  3. Facebook- 6.73%
  4. Google+ – 0.21%
  • B2B marketing is most likely to convert between 1 and 4 pm
  • 1 in 3 posts that triggered engagement had a question mark in it
  • The posts that performed the best had 248 characters

Here are the top 5 B2B content marketing channels

Linkedin

Facts about Linkedin:

  • Linkedin has more than 300 million registered users
  • Linked has more than 3 million business pages
  • 33% of professionals are on Linkedin
  • 51% of customer have acquired B2B customer on LinkedIn
  • Linkedin drives more traffic to corporate websites and blogs than any other social network
  • It is the most effective social media platform for generating B2B leads and content
  • 80% of LinkedIn members want to connect with companies to enhance their decision making.
  • 50% of Linkedin members report that they are more likely to buy from a company they engage with on Linkedin.

Activities

  • Discussion groups: Connect with potential customers, customers and industry influencers
  • Company pages: Create a company description and overview. Include what your company does, specialities and what makes your business unique.
  • Personal profiles: Talk about your education, skills, interests. In short it is your resume

Twitter

Facts about twitter

  • 87% of B2B marketers use Twitter to distribute content
  • Nearly 13% of all B2B social media leads come from Twitter
  • B2B marketers who use Twitter generate twice as many leads as those who don’t
  • B2B marketers rate Twitter as the second most effective social media platform

Activities

  • Position your company as a thought leader
  • Engage with your audience
  • Give your brand some personality

Facebook

Facts about Facebook

  • 84% of B2B marketers use Facebook to distribute content
  • Despite being the third most-used social network by B2Bs, only 30% of B2B marketers say Facebook is effective for B2B marketing

Activities

  • Business page: Your facebook business page is an extension of your business. So share your updates and news to connect with your customers

Youtube

Facts about Youtube

  • 74% of B2B marketers use YouTube to distribute content
  • YouTube is rated the third most effective B2B social media platform, behind only LinkedIn and Twitter
  • More than 70% of B2B buyers view product demonstration videos before making a purchase
  • 70% of B2B marketers plan to spend more time on YouTube next year

Activities

  • Create your company’s channel on youtube
  • Make your content stand out
  • Make your content personal

Slide Share

Facts about slide share

  •  37% of B2B marketers use SlideShare to distribute content
  • 41% of B2B marketers say SlideShare is effective for B2B marketing; the fourth most effective B2B social platform
  • SlideShare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn

Activities

  • Making your company presentation ie about your company’s mission, vision, strategy etc
  • Make a company presentation that shares information about the industry it belongs into.

Do send in your queries to me on nitinpr@nprdesign.com or connect with me on Twitter, @nitinpr

you could even check out our agency profile on http://www.nprdesign.com to learn more about our exiting case

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